"Three times GREAT, Three times a GENIUS, Three times GRAND"....
These words grow from the root of every design inspired at OOOG Brand. During the brand's rise to popularity, we started to see more and more OOOG-inspired knockoff brands. They say: "Imitation is the best form of flattery". We weren't flattered- at all!
Being that the head designers for the brand, Stacey Woods aka "Stace Lace" and I, are artists at our core, we constantly push the line and widen the margin when it comes to duplicators and competition. To counteract the copycats we decided to revamp our look. We knew we had a core community that supported our vision and fully subscribed to the lifestyle. We also understood where the brand was meant to go. And since our #1 goal is to supply "attainable luxury" to our consumer, we felt that the only way to do that was to offer more quality product with a sleeker design.
To introduce the new line, we hosted the OOOG Brand Spring Reveal 2017, a private event for Atlanta's top tastemakers, influencers, celebs, and our loyal supporters. Amongst the guests were: Hip Hop Legend Dj Hurricane, Actor Kevin Savage (BET's "The Quad), ATL Legend Bone Crusher, Stephen Greene, Dish Nation's Gary with the Tea, Actor Mike Merrill, Actress Lauren Quatavia (The Walking Dead), Comedian Wallstreet, Lifetime's Jay Fever (Bring It), Comedian Shuler King, Darius Bradley and Actor Dennis LA White (Notorious).
We are ecstatic to report that it was a huge success! Here's some footage from the event, soon to also be featured in "True Story" Season 2.