Welcome to OOOGBrand.com!

July 4, 2017


First off, we'd like to thank you for choosing to support our movement. My name is Keith Smith aka "Street Lotto" and I started OOOG Brand® in September of 2014.

The OOOG Brand team and I wanted to create a blog so our new supporters would understand what we mean when we state "it's not just a brand, it's a lifestyle". In these posts, we will share our ideals, positive energy, fashion tips, business advice for start up clothing lines, vlogs, documentaries, breakdowns of our design concepts, events and new releases.

OOOG Brand started out as a t-shirt made to promote my music, but has since turned into one of the fasted growing apparel lines in the United States. We don't sell clothing, we promote a lifestyle. In life, the only thing that matters more than where you're from, is how far you've come- and that's what the lifestyle is about". A OOOG is wisdom, acquired through life experience, struggle, endurance, and setbacks. A OOOG has stayed the course through all it's ups and downs, never giving up on his/her dreams, passions, or goals. A OOOG is a shining example to the ones ahead of them, beside them, and the ones to come.

Three times GREAT,

Three times a GENIUS,

Three times GRAND.


To be labeled as a Triple OG means you've earned the RESPECT to represent the OOOG Brand.

Enjoy the ride, and PLEASE feel free to leave suggestions or comments in our inbox!

- Lotto

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